Hot.

Nasty.

SPEED.

Coaching and Consulting for Mountain Endurance Racers

WHO THE FUCK AM I?

A fair question, how forward of you!

Hi, I’m Joe Howdyshell. Some people call me Joey, or Pale Thunder, or Howdy, or Coach, but most people just call me Joe.

I have a masters degree in Exercise Physiology, and a couple decades full-time of coaching experience. This is “what I do.”

I specialize in the races and objectives that folks do in the mountains. I like to swear and be honest and I care greatly about helping people get faster. It sometimes makes me bad at dinner parties (unless you ALSO just want to talk about skiing and biking!), but damnit that stoke makes me a pretty fucking good coach. 

Because I pour a lot of my give-a-fuck into my athletes I only coach ~20-25 people at a time, but I try to help as many other people as possible through training plans (both generic and custom), consulting, and my blog/newsletter/substack. 

I believe in a well rounded approach and a long time horizon. I want to talk about your training, but also your sleep and nutrition. I want you to give a fuck and buy in, but not obsess. I want to work with you for YEARS, because getting so fast it pisses off your friends doesn’t happen overnight. 

Oh, and I Wrote a Book!

Badass Class: The Real Life Guide to Training for Endurance Sports 

This book is your framework for learning the basics and armoring yourself against bullshit.

Whether it's chasing elite results, or trying to beat the cutoffs of an ultra, making you FASTER is what I do.

Through a systems approach focused on training, nutrition, sleep, and mental health, my athletes get fast, usually the fastest they’ve ever been.

Expert coaching will help get YOU the results you want! I have multiple ways to do this, whether it’s generic or custom training plans, consulting, or coaching. Give me a call to see how I might be able to help. And if I can’t help you, I promise to refer to someone who might fit better!